ORBIT worked closely with Momentum Worldwide to produce American Express (AMEX) fan engagement activations for headline acts at Qudos Bank Arena. These included ‘Guts Club’ for Olivia Rodrigo’s 2024 Guts tour, ‘Billie’s Diner’ for Billie Eilish’s 2025 Hit Me Hard and Soft tour, and ‘Training Season’ for Dua Lipa’s 2025 Radical Optimism tour. 

Working within each artist’s specific brand guidelines and musical journey, these activations included various interactive elements from glitter stations to dance lessons, vegan ice cream sandwiches to special photo booth mementos - taking fan experiences of live shows and their favourite artists to the next level.